March 15, 2012
Brafton Is Google+ social targeting coming to paid search?BraftonThe demographic tool has traditionally allowed marketers to bid for placement across the Google Content Network based on specific ages and genders. Naturally, this is an ideal targeting practice for businesses using PPC campaigns.and more » More: continued here
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March 14, 2012
Search Engine Land Google: Demographic Bidding Being Eliminated To Clear Way For New AdWords FeaturesSearch Engine LandDemographic bidding is a feature that allowed advertisers to apply different bids to gender or age groups on a select number of sites in the Google Content Network. Those included non-Google-owned sites like BlackPlanet.com, Friendster.com, MySpace.com … More: continued [...]
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