Internet Marketing News

Google aims to boost search engine marketing with "above the fold" ads
Internet Marketing News
by ClickThrough | 8 Mar 2010 A new feature for the Google Content Network aims to make it more straightforward for brand marketers to specify where their …

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Google Rolls Out 'Above the Fold' Targeting on Content Network
ClickZ News
The latest feature, available today on Google's Content Network, allows advertisers to bid only on ad inventory appearing within a user's browser window …
Google Makes A Bid For More Premium Display Dollars With 'Above The Fold' AdspaidContent.org

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Ad Network Buy Drives Tune-Ins for HGTV's 'Design Star'
ClickZ News
The large-scale display campaign ran on the Google Content Network, PlatformA/AOL Advertising, and ValueClick from July to September last year. …

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Take Control of the Google Content Network: Marin Software Introduces …
PR Web (press release)
The Google Content Network reaches 80% of global Internet users, allowing advertisers to target audiences on hundreds of thousands of websites. …
Marin Brings Order to Google Content Network ChaosADOTAS

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Google Taps DoubleClick Vet Salzman for Display
Adweek
As head of media and platforms for the Americas, Salzman will lead the sales efforts for the Google Content Network, DoubleClick's ad serving and exchange …
Google Hires Barry Salzman to Preside Over Display Ad UnitsClickZ News
Google Names Ex-Doubleclicker As New Head of Display AdvertisingThe Business Insider
Salzman Is the Display Guy for GoogleADOTAS

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Google Hires Barry Salzman to Preside Over Display Ad Units
ClickZ News
Barry Salzman, a veteran of DoubleClick, will be Google's first head of media and platforms, with oversight of YouTube, the Google Content Network, …
Google Names New Head of Display AdvertisingThe Business Insider
Google Taps DoubleClick Vet Salzman for DisplayAdweek

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Google Buzz Publicly Airs Privacy Confusion
MediaPost Publications
… store and analyze the search queries, and tie them to contextual advertisements in Gmail, as well as to ads that run across the Google Content Network. …

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Gmail Enhancement: Google Buzz
Search Newz
… Google Buzz is adopted, it could very well increase the viewership of your AdWords advertisements on Gmail (from the Google content network). Why? …

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Using Placements To Boost ROI On Google's Content Network
MediaPost Publications
The Google Content Network — comprised of hundreds of thousands of third-party Web sites — reaches up to 80% of Internet …

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Seventh Generation Gets Lift From Google Content Network
Mediapost.com
When Seventh Generation began supplementing search campaigns with campaigns on the Google Content Network, the manufacturer of environmentally friendly …

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